Dual Agency Made Simple: Working with an Arizona Business Broker 

Buying or selling a business in Arizona is a highly detailed process that can take months to finalize. From negotiating terms to meeting all legal obligations, the process can feel overwhelming without the right guidance.  
 
Whether you’re preparing to sell your business or looking for the right business for sale, a professional business broker service helps investors navigate each step with confidence. But what happens when one business brokerage is working with both the buyer and the seller in the same transaction? 

A broker shakes hands with a woman

What is a Dual Agent Business Broker? 

A dual agent business broker represents both the buyer and the seller in the same business transaction. A typical property sale involves one agent working exclusively with one party. Alternatively, the dual agent carefully balances the interests of both sides to conduct a fair process. 
 
While dual agency services are legal in Arizona, the process is heavily regulated to protect all parties involved. A dual agent has a fiduciary duty to both the buyer and the seller. This legal obligation compels the broker to work ethically to facilitate negotiations, provide accurate information, and avoid favoritism. 
 
The goal is to create a win-win outcome where both buyers and sellers feel confident that the deal is fair, balanced, and mutually beneficial. Because the broker cannot prioritize one party’s interests over the other, dual agency requires a high level of professionalism and clear communication.

Why Scottsdale Investors May Work with Dual Agents 

Investors choose to work with dual agents because the partnership offers significant benefits to both buyers and sellers. Choosing business brokers who are experts in buying and selling in the Scottsdale area makes the process smoother and more successful. 

Market Knowledge and Experience with the Entire Transaction Process 

Dual agent brokers have a deep understanding of the full business transaction journey in Scottsdale. From initial valuation to closing, their experience working on both sides means they can anticipate potential issues early. This knowledge also allows them to navigate complex details efficiently. 

Efficiency in the Buying and Selling Process 

When both parties work with the same business broker, communication is easier. Having a single point of contact reduces delays and misunderstandings as your business broker relays important information to both buyer and seller. This streamlined approach helps keep the transaction moving forward and increases the chances of successful sales. 

Working with Integrity and Ethicality

Dual agent business brokers are committed to maintaining fairness and transparency throughout the transaction. They balance the interests of both parties and provide fair deals that satisfy both the business buyer and seller. 


Work With Business Brokers of Arizona Today!

At Business Brokers of Arizona, our highly trained and experienced brokers understand every step of the business buying and selling process. We work with first-time buyers, experienced investors, and owners looking to sell their business. Our brokers bring unmatched professionalism and market knowledge of Scottsdale to guide you. 
 
If you’re considering buying a business or looking to sell, let Business Brokers of Arizona be your trusted partner. We build trust and confidence in every client relationship, helping you navigate a complex process with clarity and ease. Contact us today to discuss how our expert team can help you achieve your goals. 

At BBAZ, we don’t just close transactions—we protect your legacy and keep your deal moving forward with care and clarity.


Business Broker vs Real Estate Agent: What’s the Difference? 

Before we go any further, let’s clear up one of the most common misconceptions we hear: “Can’t I just use my real estate agent to sell my business?” While real estate agents are great at selling property, selling a business is an entirely different process—one that requires specialized knowledge, financial analysis, confidentiality strategies, and complex deal structuring. Here’s a quick side-by-side comparison to show how business brokers differ from real estate agents, and why working with the right professional matters.

Why It Matters

Selling a business involves far more nuance than simply putting a price tag on a building. Unlike real estate, a business’s value lies in its cash flow, client relationships, brand reputation, and operational systems—all of which require specialized expertise to assess, position, and sell effectively.

Real estate agents may be excellent at marketing properties, but most lack the training, tools, and transactional experience to properly value or negotiate the sale of an operating business. That gap can lead to underpricing, missed opportunities, or worse—deals falling apart in due diligence.

Choosing a qualified business broker ensures that your value is protected, your confidentiality is preserved, and your transaction is guided by someone who understands the complexities of business sales from the inside out.

How to Know If You Need a Business Broker

Not every business owner starts out knowing they need a broker—but if any of the following sound familiar, it’s a strong sign that working with a professional can save you time, stress, and money.

  • You’re not sure what your business is worth: Most owners over- or under-estimate their value. A broker uses real market data and valuation methods to get it right—and justify it to buyers.

  • You want to keep the sale confidential: Brokers use blind listings, NDAs, and controlled communication to ensure your employees, clients, and competitors don’t find out until the time is right.

  • You don’t know how to find a serious buyer: Brokers bring a vetted network and marketing strategy to reach buyers who are ready and qualified.

  • You don’t have time (or the desire) to manage the deal yourself: From legal documents to financial prep, deal structuring to negotiations, brokers handle the heavy lifting so you can stay focused on your business.

  • You want to sell without regrets: A broker helps you exit on the best terms possible—with no loose ends, missed details, or what-ifs.

If you want clarity, confidence, and a smoother path to the closing table, a business broker is your best asset.


A business broker does far more than “find a buyer.” We manage the entire process—valuation, marketing, negotiations, due diligence, and closing—while protecting your interests every step of the way. When it comes to something as personal and high-stakes as selling your business, experience and strategy matter.

The right broker can make a six- or even seven-figure difference in your final outcome. They can also help you avoid costly mistakes, deal fatigue, or walking away from the table with regrets.

If you’re even thinking about selling your business in Arizona, start with a conversation.


Our consultations are confidential, pressure-free, and designed to give you clarity—whether you’re ready to list or just exploring your options.

Proudly serving Phoenix, Scottsdale, Tucson, and beyond.

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How Long Does It Take to Sell a Business? (And What Can Speed It Up)